Housing Experts with a unique and comprehensive perspective,
who bring about profound results.
who bring about profound results.
Align Asset Management was formed in 2020 in response to an ever-changing housing market. We have nearly a decade working directly with onsite staff, property owners, and lenders who were looking to overcome challenges. Our ability to cater our services to the needs of the clients allows us to work nationwide. When a client comes to us or we are awarded a deal, we are the first people on-site, and the last people to leave when the property sold.
Aside from offering clients high-quality results, our commitment to customer service made tenants a priority and ultimately lead to increasingly higher retention rates amongst renewals. Increased renewals allow for a reduction in turn costs, a boost to reputation, and ultimately adds to the bottom line.
Align Asset Management works with teams specialized in marketing, strategic asset management, and an innovative approach. We provide our clients with a world-class experience. We pride ourselves on being available and accessible to our partners. Our number one goal is to increase occupancy, increase value, and ultimately increase your return on investment.
You may be wondering what separates Student Housing from other asset classes, and while the goal of prosperity is not lost, the entire process from underwriting to acquisition and through disposition varies greatly. Student housing operates on a school year budget, vs calendar year. Student Housing does by the bed leasing. One of Student Housing's most important metrics is pre-leasing. While most of these seem to be common sense, it is often the small details in these categories that have such a great impact on a good investment.
The concepts and standards of Student Housing are typically applicable nationwide. There are aspects of operation that can be universally applied in small or large markets with small or large schools. However, the quirks that come with each market are what makes a good owner/operator/investor a great one. For example, did you know that you cannot step foot on the University of Kentucky's campus without special permission from the school? Do you know what the housing fair costs in your markets? Did you know that freshmen are required to live on campus at some universities but not others?
Oftentimes, when a property is facing some sort of default, Align's first priority is stabilization, but reputation management is important to the turnaround. The effect of a poor reputation shows in prospects and residents, but the importance of vendors, competitors, and most importantly the university, should not be forgotten.
The story behind our logo
Our passion for Down Syndrome awareness started before Align Asset Management was "a thing". Owning our own business had always been part of the plan, but as the pieces fell into place and the foundation for the company began to assemble a unique opportunity presented itself when it came time to design the logo. To us Align means to give support to, or arrange in a straight manner. The goal for the company is to provide strategic alignment for our clients and assets and operation. The two circles as the dot for the "i" represents the merging of two differences. We (April and Brittany) are opposite in so many ways, that the ability to ground the other has become a core strength in our partnership. The circles overlap as do many of our beliefs and core values in life and business. And last but certainly the most meaningful part of the logo is the arrows. In 2017, Heather Avis wrote a book titled The Lucky Few: Finding God’s Best in the Most Unlikely Places - The Lucky Few for Short. It did not take long for this to catch on amongst the community and the name The Lucky Few has become synonymous with Down Syndrome. Simultaneously images depicting arrows in multiples of three represent the three 21st chromosomes and represent rising above and moving forward-- something anyone lucky enough to know someone with Down Syndrome will watch them do! So in honor of our mutual love for Merreck and our desire to advocate for the community we chose to incorporate the three arrows in our logo as a constant reminder that we are blessed to know and love one of the lucky few.
Ms. Herringshaw earned a B.A. in Biology & Psychology from Indiana University-Bloomington.